Behind the Scenes

Give a Glimpse of the ‘Behind the Scenes’ Operations for Your Business and Let Customers Feel More Connected!

By on June 2nd, 2020

You ever watch those behind the scenes bonuses that come with some of your favorite movies? Of course you do. Almost all of us do at one time or another. If we have the time, of course. What do you discover when you watch these behind the scenes or ‘making of’ shorts?

Don’t you feel more connected? Don’t you feel like you have a better understanding of the actors, directors, writers, and other people who worked so tirelessly to bring this work of art to life?

You already have a passion for that particular movie or album or rock concert tour, but once you get a behind the scenes look, you feel as though you were part of it, to some degree. That’s what they’re designed for. To give you a glimpse into what goes on in the making of these incredible movies, albums, tours, or events.

Companies put these out because they know when a person feels more emotionally connected and invested in something, they will spend more money on that product or brand.

The same holds true when it comes to your business.

People Want Real

What does that mean, though? It means people want to know the businesses they frequent or spend their money on actually care. They want to feel like they matter. They want to feel like they’re part of a winning team.

It doesn’t matter where you’re located in the world. You could be operating a small retail business in Taiwan or China or India or Ethiopia or anywhere else. Thanks to the Internet, you have a global reach.

You have a potential global audience and regardless of how small your niche is, untold numbers of people do want your products. And, you’ve got competition.

So, who do you think your target market is going to be more interested in giving their money to: a company that doesn’t care and is static or one that interacts with them, gives them something more, that brings them “behind the scenes?”

They want to see the human side of your business.

That’s what going ‘behind the scenes’ does.

It humanizes your business. When you humanize your business, you give it a social identity. You start building your brand. The value of your brand increases as you gain more followers and fans.

That’s a great way to attract investors who also want to boost your business’s bottom line.

There’s a reason more and more celebrities, social influencers, and other marketers are focusing on humanizing their products and businesses. It works. It makes a big difference in the bottom line.

That’s why a growing number of celebrities — from rock stars, hip-hop artists, movie stars, fashion designers, and even companies — are doing behind the scenes work.

Look at Dunkin’ Donuts! On Valentine’s Day, they got over 40,000 views by doing a behind the scenes video from their kitchen. You think that had a direct and immediate increase in sales? You’d better believe it!

Target teamed up with Gwen Stefani to do a behind the scenes live stream event. That event got more than 75,000 views.

General Electric used the Periscope content channel to take viewers behind the scenes with its Star Talk Radio. They got to have a more intimate look at conversations with Neil Degrasse Tyson, Bill Nye, and Sally Le Page. They also ran a periscope video of a drone’s eye view of their facilities.

There’s no set formula to follow. No hard and fast rules. Simply getting started is the key thing to keep in mind.

You may have to experiment. Some things might work great. Others fall flat. It’s okay. Don’t worry about the failures. Every single failure (or mistake) you make when trying to go behind the scenes and going to bring more humanity to your business. And that’s one more step towards success.

What Makes Behind the Scenes Events Matter?

First, it helps to humanize your business. It shows people that your business is run by real people, just like them. It’s not easy for a person to feel an emotional connection to a brand or an international conglomeration.

They get emotionally connected to individuals. When they see you or your employees or other team members acting normal, cracking tasteful jokes, and having a personality, and matters.

They will care about you and your brand. Once they care, they’re invested in it. A person invested in the humanity of a business is one who is far more likely to spend money on it.

Second, it increases engagement. That is so important in today’s economy. It’s easy to make a couple of sales, especially if you can undercut the prices of your competitors, but that doesn’t bring people back time and time again.

But, if your audience is emotionally engaged and willing to spend time in your live stream videos, static videos, and other content you produce because you’re showing that human side to it, they will feel loyalty.

By being engaged in something, they are investing their time into what you have to offer. That investment of time almost always pays financial dividends to the brand.

Third, it helps people feel connected. That’s one of the most fundamental human desires and needs: connectivity. Human beings are social creatures. They crave connection.

Unfortunately, in our social media crazed age, a person can have thousands of ‘friends’ and still feel all alone. When you give behind the scenes looks at your company, how it operates, your employees, and they connect with your audience, it allows that audience to feel connected.

And, once they feel connected, they’re all in.

Don’t misunderstand any of this, though: even if you go behind the scenes, but that’s all you do every once in a while, it’s not enough. You need to supplement and support it all with other content.

When people get a behind the scenes glimpse of your business, they’ll be looking for more content. They want to see videos, which get far more engagement than static written content. They also want to see more live streaming events where you can then sell your products directly to them using the only live commerce platform available: SoldLyve.