Brand Management

Brand Management, Live Commerce, and How to Turn a Social Following into Mega Revenue! – Part 2

By on May 8th, 2020

In Part 1 of this series, we discussed the importance of brand management and social media. We also introduced you to the concept of live commerce. Now, we want to focus on how you can best connect with your target audience, your key customers.

Most people use social media as part of their everyday lives. They connect with friends and family, share jokes, news stories, and are even beginning to conduct more of their searches through social media than through search engines like Google.

When you have an active social media presence, people see you more often. The more often people are exposed to your business, the more they get used to the brand.

That’s how people get to ‘know’ you. That personalization is what makes brand management so powerful and effective.

People Want to “Know” You

They do. It doesn’t matter whether you’re an actual friend, somebody they only met on social media who happened to share common interests, or a business. They want to get to know you … the you behind the curtain.

Social media is all about that keyword: social. When they get to know you, it makes it a lot easier for them to buy into your business and your business idea.

Avoid Focusing on Just Making Sales

When you’re building brand awareness through social media, it’s important to avoid the temptation to just keep pushing your products to make sales. If you do that, you will most likely drive your most valued potential customers away.

Instead, you need to focus on building relationships. Let them see your personality.

A quick word on emojis.

If you don’t know, these are those little smiley faces or faces that show all sorts of emotions. You might feel, as a professional, that they’re inappropriate, but on social media, they can be a positive outlet.

Don’t hold back. Use them. They’re there for a reason. People want to see that you’re a real person, somebody with real emotions, reactions … in other words, just like them.

Those simple little emoticons make a difference over time. Don’t ignore them just because you think you have to “act professional” all the time.

Do Live Videos

I get it. You’re not one of those people who’s comfortable in front of a camera. That’s okay. Just be natural.

People want to connect with you. There’s nothing more effective than video. The problem is most prerecorded videos are passive. There’s no real, live interaction.

Facebook Live offers that opportunity. When you go live, even for just a couple of minutes, you can show off the quirks that make you unique. That’s what people want to see. They want to have fun, engage with others who are outgoing and personable.

You don’t have to be up to date. You don’t have to be made up all the time. As we mentioned in Part 1 of this series, it’s okay to just be you.

That’s what people are looking for. Plus, when you get in the habit of doing live videos and they’re fun and engaging, when you do live events to sell products, you’ll have more actively engaged participants ready to buy what you’re selling.

Share Funny Memes

These are simple images with short quotes or sayings or jokes. When you find something funny, share it (so long as it’s in good taste).

Avoid anything vulgar. You may not have a problem with foul language, but that’s not a place for your brand (unless, of course, that is part of your brand). For the most part, though, keep it clean.

Remember, people as young as 13 (the official minimum age allowed on Facebook, though there are plenty younger on it) are using social media and you need to keep your audience in mind.

Share Pertinent News

Keep it pertinent to your brand. Avoid delving into politics when you’re building your business, unless your brand has a direct relationship with something political. Politics today is intensely divisive. So just steer clear of those topics.

When you want to get involved in live commerce, you need to stay neutral. Like Switzerland. You can have all the passionate viewpoints you want in your personal life, but when it comes to your business brand on social media, avoid getting sucked into those whirlpools of destruction.

The End Goal Is for Your Customers to Advocate for You

Look around. Hundreds or even thousands of other businesses just like yours are all telling people how great they are. Does that mean anything?

Not much. It’s like shouting into the wind.

What you need to build is that kind of brand recognition where your customers are advocating for you. When people are vouching for you, showing off the new product they just bought, the great T-shirt they’re wearing they picked up on an awesome deal, the incredible jewelry or trinket or toy for their kid, that’s going to garner a lot more attention than anything you could say.

Don’t Forget to Reward Your Loyal Followers

Hashtags are a great way to build recognition across Instagram. You can use them on Facebook, but they really don’t have the same impact.

When people are excited about your brand and want to share information about it, encourage them to use hashtags when they post on Instagram. When they do, you can search by the hashtag you recommended and then comment on their post with a quick ‘thank you’.

Remember, Get Personal

You know the phrase, “Don’t get personal!” Well, when it comes to social media brand management, you absolutely want to get personal.

Talk to them. When people comment on a post you make or discuss something in your live videos, answer them. You may not be able to get to all of the comments, but over time people will recognize that you’re doing your best.

Think about it like dating: you’re building a relationship. When people see the real, genuine side of you, customers will fall in love. As they do, they’ll be invested in your brand.

Then, when you incorporate live commerce with SoldLyve into your live events, you can sell like crazy and grow, grow, grow!